Star Wars: The Force Awakens has cleared the planet and will blow the box office record to smithereens — and it was men, overwhelmingly, that drove what's expected to be a $250 million three-day haul.
Though The Force Awakens features Daisy Ridley as the main protagonist and was purposely more gender-balanced than previous films, men made up a whopping 64% of the North American box office, more than the average Hollywood action blockbuster. (Jurassic World, the previous opening-weekend record holder at $208 million, was split roughly 60% men/40% women and was considered a heavily male-weighted audience earlier this year.)
The $250 million projection for The Force Awakens is particularly notable because it took place in December. Before Star Wars, the previous record holder was The Hobbit: An Unexpected Journey, which posted an $84 million opening — about a third of what The Force Awakens is projected to make.