Star Wars Surged Past $1 Billion In 12 Days

‘Star Wars: The Force Awakens' Crosses $1 Billion Sales

Star Wars: The Force Awakens” surged past $1 billion in worldwide sales in 12 days, becoming the first picture to reach that mark so quickly.

‘The Force Awakens' Is Now The Top-Grossing ‘Star Wars' Film Ever

The movie also set a record for Christmas Day sales, generating $49.3 million

It took less than two weeks for the inevitable to happen: Star Wars Episode VII: The Force Awakens is now the all-time top-grossing film in the franchise. This weekend, the J. J. Abrams-directed smash hit surpassed both the $1 billion mark and previous franchise record of $1.027 billion, set by Episode I: The Phantom Menace in 1999.

The return of stars such as Ford and Fisher from the original “Star Wars” films along with younger actors in prominent roles has been cited by critics as a reason for the new film’s appeal across a range of moviegoers.

The soaring receipts have surprised even Disney executives and underscore the opportunities from the company’s 2012 purchase of “Star Wars” owner Lucasfilm. Every division of the company is getting in on the action, from film and consumer products to theme parks and TV.

“We are rewriting the record books every day,” said Paul Dergarabedian, senior analyst at Rentrak. “Repeat viewings are having a snowball effect.”

Did You Know: In 2012, the total value of the Star Wars franchise was estimated at USD $30.7 billion, including box-office receipts as well as profits from their video games and DVD sales

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